Protect Your Brand Against Cybersquatters on the New Internet

Protect Your Brand Against Cybersquatters on the New Internet

By: Maria Crimi Speth 

Maybe you have heard that the Internet is about to drastically change. Maybe you have heard that by the middle of this year, domain names ending in .app, .web, .pizza, .shop, .hotel, restaurant and over a thousand others will become available for public registration. These new extensions are called generic top level domains, or gTLDs.

If you are a brand owner and have given this any thought, you know that we are likely to see a cybersquatting frenzy like we did in the 90′s. Computer geeks are likely to register domain names that begin with a brand name and end with the brand’s industry. Some examples of cybersquatting that we might see are pappajohns.pizza, dillards.shop, westin.hotel or mcdonalds.restaurant. Cybersquatters may buy these domain names in hopes that brand owners will pay a premium to buy them back or with the intention of diverting Internet traffic to their own websites.

One protection for trademark owners is the Trademark Clearinghouse, which is operated by Deloitte and IBM. This is one of several rights protection mechanisms built into ICANN’s new gTLD program.The Clearinghouse allows brand owners to submit their trademark data into one centralized database, prior to and during the launch of new gTLDs. The Trademark Clearinghouse opens on March 26 so that trademark holders can submit their trademark information to a centralized repository. By submitting your trademark to the Trademark Clearinghouse, you will have fulfilled the basic condition to be able to register your corresponding domain name during a pre-registration (or “Sunrise”) period. In other words, you will get an opportunity to register domain names that match your trademark before the cybersquatters do. By registering with the Trademark Clearinghouse, you will also have the option to be notified when someone registers a domain name that matches your trademark.

The Trademark Clearinghouse charges a filing fee for registering your trademark with the Trademark Clearinghouse. Those filing fees have been set at $150 for one year, $435 for three years and $725 for five years. In order to register with the Trademark Clearinghouse, your trademark must first be registered with the United States Patent & Trademark Office (“USPTO”) or a foreign trademark office.

The intellectual property attorneys here at Jaburg Wilk can help you decipher these new laws and rules and help you to determine whether trademark registration with the USPTO and the Trademark Clearinghouse is right for your business.

Maria Crimi Speth is an IP attorney and is a shareholder in the Phoenix business law firm of Jaburg Wilk.  She heads the intellectual property law department and assists client with trademark, IP law and Internet issues.  Maria is a frequent speaker on intellectual property law and is the author of the book, Protect Your Writings, a Legal Guide for Authors.  She can be reached at 602.248.1000 or mcs@jaburgwilk.com.

Best Practices for the Pest Control Industry

Most pest control operators are not thinking about termites and other wood destroying organisms (W.D.O.) during winter time. However, winter is the best time to prepare for the upcoming W.D.O. inspection and the busier termite treatment season.Click on the button below to learn best practices for W.D.O. inspections.

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Forwarded by Marc LeBaron [marc@landc.com] Prevention Education Solutions Training (480)710-6959 Article by Bill Coons THOMCO Senior Loss Consultant 1-888-546-4042

Pest Control Sprayer Equipment

 

http://www.qspray.com/blog/bid/86085/Pest-Control-Sprayer-Problem-1-Thinking-You-Know-Everything

 

Andrew Greess [andrew@qspray.com]

Quality Spray (602)371-1993

 

The employee can make or break the business

Pest control worker charged with theft in Erwin

Read more:
http://www.johnsoncitypress.com/News/article.php?id=104094#ixzz2J0qEXMLh

Marc Lebaron

Marc@landc.com

480 710 6959

Stored Food Pests

      Stored Food Pests

By the time a stored food pest problem is reported, you may already be dealing with multiple generations of an infestation. It has always seemed to me that the tolerance level in a residential setting is higher than in a food production facility. A moth here and there isn’t a real problem for a homeowner, and is quite often mistaken for something else– that is until the larva start moving around in their cereal or oatmeal.

Pinpointing the source and zeroing in your treatments are the first part to resolving the problem quickly.  Your customer’s cooperation, or lack thereof, will determine your success rate.

Simply tossing out the infested product may not always yield results since some stored food pest larva will migrate away from the original infestation.

Giving a customer your “Preparation for Treatment” sheets prior to treatment or having downloadable forms is a good tool, but remember to keep it simple. Clear and concise checklists seem to work best.

Another effective tool is a passive monitoring system–simply put, a covered glue board (covered to protect from dust or accidental contact). These devices offer your customer peace of mind and give them the ability to monitor the success of your treatment. A covered glue board with or without pheromones will also catch other pests that may have not been seen or reported to you, like roaches or silverfish, which can lead to additional revenues if you include these pests in your warranty.

A trick that some PMPs have used in-between treating an infestation of moths was simply stapling paper glue boards near cracks and crevices in the rear portion of a cabinet.  This would catch emerging larva and is successful in catching flying insects in search of a resting place without getting in the way of your customer’s hands.

James Rodriguez

Territory Manager

J.T. Eaton Co.,  Inc.

 

Fast-Acting Rodent Baits

Fast-Acting Rodent Baits
Many times people think that fast-acting rodent bait means a larger amount of active ingredients, the “more is better” way of thinking.  When it comes to rodenticides with an active ingredient like Bromethalin, this is not the case.
Bromethalin is a product that disrupts energy at a cellular level, causing the rodent to become weaker over a 48-hour period.  In a poisoned rodent, fluid builds up around the nerves which results in paralysis and death.
The great thing about this type of bait is that the rodent begins to feel the effects within the first 12 hours or less, so it doesn’t feel like consuming more bait as with second generation anticoagulants where a rodent can feed up to 3 days.  Less rodenticide in the blood and stomach of the rodent means less risk of secondary poisoning for non-targets.  On average, a mouse can consume just 2.5 grams (a rat 7-8 grams) for a lethal dose; for the most part that’s just a single feeding.
When it comes to secondary poisoning, larger animal needs to consume large amounts of Bromethalin for a lethal effect. If a cat or dog consumes a dead rodent, they’re not likely to be poisoned.  This is good news for the PMP whose customers are now demanding lower-risk products.
For more information, visit www.jteaton.com and review the label and MSDS sheets for our Top Gun baits.

James Rodriguez
Western Territory Manager
J.T. Eaton Co., Inc.
(818) 640-4587

Obesity in the Workplace

Obesity in the Workplace

By: David N. Farren
Obesity is the new vanguard of disabilities protected by the Americans with Disabilities Act of 1992 (ADA). The ADA bars employers from discriminating against employees or prospective employees who have or are perceived to have a protected disability, defined as “a physical or mental impairment that substantially limits one or more of a person’s major life activities.” Although an employee’s weight has rarely been viewed as a physical or mental impairment, especially when the weight is self-imposed and is not symptomatic of a physiological disorder, amendments made to the ADA in 2008 and changes in the EEOC’s interpretive guidelines have elevated severe obesity, regardless of the cause, to the status of an impairment that can qualify as a protected disability.  The federal courts, and even some state courts, have followed that lead.
The Montana Supreme Court recently applied this recent change in federal law to its state laws that parallel the ADA.  It held that obesity is an impairment that can qualify as a protected disability under the Montana Human Rights Act (MHRA), even if it is not symptomatic of a physiological disorder.  Arizona has similar state laws found in the Arizona Civil Rights Act (ACRA), A.R.S. §§ 41-1461, et seq., but our courts have not yet addressed the issue.

Read the full article Obesity in the Workplace for more information.

David Farren is an attorney at the Phoenix law firm of Jaburg Wilk and works in employment law, antitrust, and commercial litigation. He can be reached at 602-248-1048 or at dnf@jaburgwilk.com.
Look to Jaburg|Wilk for information on the impact and progress of new legislation, regulations and laws by visiting our website at jaburgwilk.com.